BCG Matrix consists of a scatter graph to rank products or business units based on their market share and rate of growth. The chart was created by American management expert Bruce D. The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970 to help businesses analyze their product lines. Question Marks Might Become Stars or Dogs. ![]() ![]() Striking that delicate balance between how much to allocate and when to allocate funds for product management has long been answered by companies around the world by using the BCG Matrix. Similarly, well-established products might not need a lot of revenue to stay afloat in the market. Some products might seem promising however, the risk of failure can also be high. Companies dealing with multiple products can find it challenging to decide how to allocate resources for them.
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